Sara Tonelli is a creative designer working across graphic design, art direction, and content creation, with a focus on visual storytelling and brand consistency. Her work spans digital, print, packaging, and campaign-led projects, supporting brands in developing clear, considered visual identities across multiple touchpoints.

With a First Class Honours degree in Creative and Cultural Industries (Art Direction) from Kingston University and international study experience at California State University in Graphic Design and Digital Media Arts, her practice is grounded in both conceptual thinking and technical execution. Academic work centred on live briefs, campaign development, and brand strategy, building a strong understanding of how design operates within real-world contexts.

Professionally, Sara has worked across beauty, retail, and cultural projects, contributing to brand campaigns, packaging artwork, digital content, and motion design. Experience includes supporting art direction on photoshoots, preparing production-ready artwork, designing social and paid media assets, and collaborating closely with cross-functional teams to deliver cohesive creative outputs.

Alongside in-house experience, freelance work has included rebranding and packaging projects, social media strategy and design, and motion graphics for a range of clients. Across all projects, the focus remains consistent: thoughtful design, attention to detail, and visual clarity that strengthens brand identity and audience connection.

Curious, adaptable, and detail-driven, Sara approaches each project with a balance of creativity and structure, supporting ideas from concept through execution.